I’ve been lucky to be invited by @Oddfellows to team up once again to work on this Adobe Creativity Explained series.
Creativity Explained is an animated series that explores the fundamental principles of art and design.
This first video, of the series of 3, is about Type and he’s narrated by the Legendary German designer Erik Spiekermann.
My role was to animate few shots beautifully designed by Ben Hill.
In this second segment "On Color," we explored the emotional side of color along with its theory and application in design.
“ In this second segment "What Is Layout?," we set out to capture the dynamic and responsive process of layout design — underlying grids shifting and sliding, visual components finding harmony and that magical moment when it all clicks into place “ (Oddfellows).
CREDITS
Client: Adobe
Directed by: Oddfellows
Executive Creative Direction: Chris Kelly
Executive Producer: Erica Kelly
Creative Direction: Jarratt Moody
Producer: Kaitlyn Mahoney
Art Direction: Ben Hill
Script Editor: Adrian Rojas Elliot
Design: Yuki Yamada, Ben Hill, Fede Reano
Animation: Jakob Scott, Romain Loubersanes,
Jasper Hilgers, Ross McCampbell, Ben Hill
Music & Sound: Antfood